The Hiut Denim Company do one thing and one thing well; they make jeans. A visionary denim brand founded 2009 in Cardigan, Wales by David & Claire Hieatt. Created to restore the denim craftsmanship in the town after factories were closed down. Now a thriving business, The Hiut Denim Company is pioneering the way in fashion, creativity and craft.
David Hieatt, Huit Founder explains
“We have always believed that you can’t make great jeans without good music. Hiut Music allows our customers to connect with the makers of our jeans, GrandMasters, in a unique and personal way. It brings our customers closer to our makers. GrandMasters are reminded with each song that we are making a great pair of jeans for that person. It’s personal. We are making for them. And there is no higher privilege than that.”